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Event tracking is the process of capturing visitor interactions across web and mobile applications Each interaction is a discrete timestamped record of a specific event like page viewed, login, purchase, click, or any other notable behavioral data point
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Event tracking is monitoring specific user actions that provide crucial information about user behavior patterns These user actions can be form submissions, video views, onboarding drop-offs, cart abandonments, and downloads
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In this guide, you’ll learn how to write your own event tracking implementation plan Yes, actually write the code and instructions that you can pass on to your developer to implement or even implement yourself What is event tracking? What is an event? What kind of hits does Google Analytics tracks? How to name events?
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Event tracking is an advanced analysis of the interactions users have on your website or mobile app It goes beyond common metrics like page views to track specific and minute details and heat maps that can help you better understand user behaviors, user experience, and the overall performance of your platform
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